Miss Pooja, who is well known for her duets, has released a video for her song Lak De Hullare. The song was first released on her album Breathless and was produced by DJ Sanj.
I should declare my love hate-relationship with Miss Pooja‘s music. There are songs by her which I play often, but there are also songs by her that I cannot stand. Miss Pooja has a good voice, but sometimes her songs are so clichéd or badly put together that I cannot listen to them. I’ve even left the dance floor at parties when they come on because I hate hearing them.
Lak De Hullare was a song on Breathless that I did not like. There was nothing innovative about it and the lyrics sounded like those inso many other Punjabi songs. It was repetitive and a bit too slow to for dancing.
Despite not liking the song, the video for Lak De Hullare appeals to me. There is no story line and the video is relatively simple. It consists of Miss Pooja singing in different traditional outfits with male and female groups of backing dancers. The set and the clothes are bold, bright and clashing. Girly hearts flash between scene changes and there are fairy lights and diamonds everywhere - even slung over a tractor.
To my surprise I was entertained for the full length of the video. The glitz and glamour distracted me from the song. It didn’t seem to take itself too seriously and it felt fun to watch it. There is a definite Punjabi theme, but it is subtle and doesn’t rely on wheat fields or Miss Pooja waving her paranda around. The video could have been a parody of some recent Bollywood music scenes, but I don’t think the directors intentionally made it that way.
Overall Lak De Hullare is a kitschy colourful video from Miss Pooja. A rare instance when the video is better than the song.