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have been part of the music industry since the late nineties. They have founded their own record label, worked with artists including Akshay Kumar and Snoop Dogg and even made their own TV show. The music they make mixes genres and has earned them fans all over the world. I caught up with Surj during a sound check in Dubai to talk about
We Doin' It Big, piloting helicopters and starring in Bollywood films.
You've been in the industry a long time and you released your last album in 2005. What have you learnt since Three?
Learnt a lot to be honest because our last official album was for the UK bhangra market only. I think from there we started doing more of the Bollywood stuff. We have been touring a lot more. We did the Germany tour, that tour was a big thing, the IIFA Awards. I think it's amazing that we haven't officially released our own stuff but used our music to other people's advantages and that has made us bigger than releasing our own stuff. Doesn't actually make sense, but in terms of what we've learnt from it? Oh god, I can't even explain! The Germany tour was a big eye opener, the Snoop deal and was a big deal and the IIFA Awards were big thing and just generally touring across India. I think India is a new market that we weren't really planning to go into it just happened. From there we’ve learnt a lot.
It’s 10 years since Punjabi MC broke into the UK charts. Back then there were loads of artist saying we're going to break into the mainstream but recently there has been a lot less of that. Why do you think that is?
Because bhangra, Indian music, has its own industry now. I don't think there's a need to bring it into the mainstream into any more because the underground market has become more well known internationally and not just in the UK. India, America, everywhere. Asian music is becoming bigger in its own industry rather than using the mainstream to make it bigger.
Do you think for artists the main stream Indian market is more important than the UK pop charts because it's such big market?
For Asian artists yes it's very important to break into the Indian market. That music generates from there, it’s the original source of our music and I think it's becoming even bigger and better than what it ever used to be. Not just Bollywood, the actual independent music scene is becoming bigger so for artists from wherever, India should definitely be on their list.