Jay Sean, who once said the key to breaking the mainstream was to be ethnically ambiguous, has made a Hindi version of his current single. Back To Love was a collaboration with Jersey Shore's DJ Pauly D and was released back in January.
The second verse of Back To Love (Aaja Re) is in Hindi and it seamlessly blends with the rest of the song. It's not a direct word for word translation, but enhances the sentiment of the English lyrics. The arrangement shows off Jay Sean's vocals and he sings well in another language.
The last time Jay Sean sang in Hindi was back in 2008 when a Hindi version of Ride It featured on the Indian release of My Own Way. I wish Jay Sean would sing in Hindi or even Punjabi more often as it presents another side to the singer. I do wonder if there is a particular reason why Jay Sean has decided to remake a song in Hindi now after so long. Perhaps he wants to reconnect with his Hindi speaking fans?
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