Friday, 14 October 2011

Nindy Kaur - Deewani

Nindy Kaur, the poster girl for Three Records, has released a video to accompany her song Deewani. This is the third single from the upcoming album Nindypendent.

The song itself has a similar vibe to Akhian, but a softer sound. It has a funky yet modern feel to it. I can’t wait to try it out on the dance floor. The lyrics were written by a friend of Nindy’s and the slick production on the track is thanks to RDB.

The video is much simpler than the other two singles. There is no storyline like there was in Akhian. It consists of just a few dancers, husband Manj and Nindy herself in several different outfits. The dancers have been chosen for their ability to dance, rather than the lack of clothes that they wear, which is a refreshing way of selecting them. I like the fact that the simplicity of the video allows the view to focus on the song itself rather than getting distracted by the other things going on. The video reflects the clubby vibe of the song, without actually setting the action in a club. It means it is safe for watching with the more conservative relatives.

Ultimately, I find Nindy Kaur is a breath of fresh air in an industry that is overwhelmingly male dominated. Deewani shows that she has staying power in an environment that if full of one hit wonders.

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