Punjabi MC has released a video for the single Jatti. This is the fourth single he has released from the album The Raj. The song has a more traditional sound than the other singles and the video reflects this.
The video plays up to the stereotype that in the good old days the Punjab was a green and pleasant land. Punjabi girls wore ghagras and parandas and spent their time embroidering phulkaris, dancing gidda and swinging on swings hung from trees. This old world Punjab provides the backdrop for a boy meets girl scenario.
There is a love story here, but I’m not quite sure exactly what it is. She goes straight from eyeing him up to lying in his arms then hits him with a stick before waving her paranda at him. Has she met him before or did she decide that running off with a stranger and his horse was preferable to doing embroidery and making saag and maki di roti? Either way, she is very quick to run away with him.
There is one element in this video that does not fit and annoyingly flashes up throughout. Why is PMC dancing alone in the woods in a leather jacket and sunglasses? He looks slightly scary and I would not like to bump into him if I went down to the woods. He does not fit the description of the handsome stranger, so cannot play him in the video, but looks out of place where he is. If he wanted to star in his own music video, he should have been the girl’s father running after the happy couple and demanding that his daughter finishes the cooking before eloping with a stranger.
Overall Jatti is a nice video, but doesn’t always make sense. It does however make a change from the usual bhangra videos and is safe to watch with parents or other conservative relatives. I hope in future PMC concentrates on the music rather than trying to get himself in the video.
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