Sunday, 23 December 2012

Yo Yo Honey "Satan" Singh

Bhangra artists tend to be quite predictable. They like their videos to be full of cars and scantily dressed models. They do not get topless, turn into an evil leader or crack a whip. 

Honey Singh has done exactly this in a new video called Satan. Released on the 12th December, it taps into the fear about the world ending. Honey Singh plays Satan, an evil figure with sinister glowing eyes who has enslaved the souls of innocent people. They worship him in a hypnotic trance. An angel fights him to save their souls and ultimately good triumphs over evil.

The concept of the video is unique and I don't think I have seen anything like it. It's great to see an artist step out of their comfort zone and do something different. I love the storytelling and how it feels like a mini movie. But a half naked Honey Singh wielding a whip is an image I could do without.

The track that accompanies the video is repetitive and far too long. As a soundtrack it works thanks to the atmosphere it creates. However, it is not something that you would want to listen to on a regular basis. There are vocals from Honey Singh, but they were forgettable and seemed out of place with the rest of the song.

Overall this is a the oddest video I have seen for a while. There is a huge difference between this and Honey Singh's other videos. While I like originality, I would prefer Honey Singh's next video to be less fantasy and more reality.

No comments: