Friday, 25 May 2012

Tigerstyle - Ik Banere Video

Tigerstyle’s new single Ik Banere was released yesterday which I blogged about here. A video has been made to accompany it and shows the story behind the sleeve art on the single.

This is a simple video. Unlike other bhangra music videos there are no girls, dancers in clubs or cars. It shows Inkquisitive, also known as Amandeep Singh, going into his studio and putting Ik Banere on his ipod. Whilst listening to the track he draws onto a giant canvas. Shots show details of what he is drawing and Punjabi calligraphy flashes onto the screen. He then colours in the illustration and final shot shows the viewer what he has made.

A video showing someone drawing may sound boring, but this is not the case. It is beautifully shot and the close ups of the canvas kept me interested. As someone who can barely draw, the whole process fascinated me. I like how the video begins in black and white and switches to colour when Inkquisitive starts to add colour to the picture. The artwork is stunning and I wish that the final shot had been longer so I could see more of it. The picture that accompanies the single is just a small piece of the original canvas and the video is so far the only place to see it.

I was disappointed by the video for Kudi and thought it was unoriginal and cliched in comparison to the track. However, with Ik Banere Tigerstyle have proved they can push the boundaries when they make videos as well as their music. It's creative and experimental just like their sound. I doubt a video with scantily-dressed dancers would have worked for Ik Banere as the song is so different and Tigerstyle have done well to come up with a concept that is one of a kind.

Overall, this has to be one of the most unique music videos I have ever seen and I want to see more like Ik Banere. Far more interesting than watching dancers in a club.

No comments: